SIGNAGE & SPONSORS

Dragstrip advertising has proven to be one of the most affordable and effective ways to reach your audience at a racing facility. Research also indicates that drag racing fans and racers are loyal to those who support their favorite venues, and will buy from companies that they recognize from the race track.

With Great Lakes Dragaway’s signage program, you are advertising to over 200,000 people in annual attendance who will read your sign, as well as hear the announcer’s voice speaking about your business.

Free internet promotion on www.greatlakesdragaway.com is also included with all Major Signage contracts. According to search analytics companies who do their own research, Great Lakes Dragaway website is one of the most frequently visited drag strip websites in the Midwest and the east coast.

With over 20 million yearly pageviews, 15,000 unique visitors per month on our website, and upwards of 200,000 people who attend Great Lakes Dragaway’s events annually, you are potentially advertising your business for less than one penny per person for the first time they read your signage, and every time they see and hear it again is practically free. Website traffic statistics for Great Lakes Dragaway website are available upon request.

Take a look at the following signage packages we offer in various locations on the facility. We also offer an online advertising package that includes links to your business on our website, but does not include a billboard.

For Information and pricing, Please contact: Randy Henning, Marcel Kuper or Claire St. George.

TRACKSIDE BILLBOARDS

Located along the race track from the starting line up to the 400 foot mark, trackside billboards are visible to all spectators and racers alike. This location also gives extreme internet advertising… virtually all fan-taken pictures and videos that are posted on Facebook or Youtube show these billboards with clear visibility.

  • STARTING LINE BILLBOARDS
    8’X12′ positioned on the starting line.
  • ALONG THE TRACK BILLBOARDS
    Positioned 200-400 feet down track :8’x 8′. 8′ x 12′.

All contracts are for 1 season-year. You must supply your own sign, and there is a one time installation fee to mount the sign and only on your first year; waived if you elect to renew your contract.

TOWER BILLBOARD

Show the power of your billboard by mounting it onto the race control tower… these billboards stand out the most and are visible by everyone. Rivaled only as the most powerful advertising spot on the property by the score board signs.

  • Mounted on front of the tower, above the windows (location A): 3′ x 12′.
  • Mounted on front of the tower, below the windows (location B): 6′ x 12′.
  • Mounted on the front base of the tower (location C):    4′ x 4′.
  • Mounted on the side base of the tower (location D):   4′ x 4′.

All prices are for 1 contract year. You must supply your own sign, and there is a one time installation fee to mount the sign; waived subsequent years if you elect to renew your contract.

SCORE BOARDS

The ultimate advertising spot at Great Lakes Dragaway is on the Score Boards. Aside from being viewed every single time people turn their heads to see how fast a racer went, sponsoring the scoreboard also means you are sponsoring that lane. The announcers routinely say, for example, “and in the Miller Lite lane we have the MOFOCO Funny Car taking the win at 212 miles per hour!!”

The scoreboard sponsors are also listed on every single timeslip, and to top it off, a large banner link to your website is listed near the very top of GLD’s website home page.

Positioned on top of the score board, only 2 available!

With great power comes great responsibility. All contracts are for THREE contract years.

GUARD WALL BILLBOARDS

Installed along the outer side of the concrete guard wall barriers, your billboard will be visible to all spectators in the grandstands, as well as racers coming back on the return road.

Positioned in first available spot:

  • 2′ x 4′
  • 2′ x 8′

All prices are for 1 contract year. You must supply your own sign, and there is a one time installation fee to mount the sign; waived if you elect to renew your contract.

STARTING LINE BILLBOARDS

Installed along the center line between the two racing lanes leading up to the ‘Tree, these signboards are in virtually all of the best launch, wheelstanding, and even jet car fire show pictures!

Positioned in the center of each lane:

  • 2′ x 4′: $2500
  • 2′ x 8′

BACK OF GRANDSTANDS BILLBOARD

High up in the sky, this location is prime real estate that is seen by everyone in the concession area, which is where most spectators go during breaks in the action.

Positioned on top of the starting line angled bleachers:

  • 8′ x 8′
  • 8′ x 12′

Positioned on top of the trackside bleachers:

  • 8′ x 8′
  • 8′ x 12′

All prices are for 1 contract year. You must supply your own sign, and there is a one time installation fee to mount the sign,waived in subsequent years if you elect to renew your contract.

STAGING LANE BILLBOARDS

Installed on the fence along the short staging lanes, competitors who drive to get in line to race, as well as spectators walking around checking out the pits, will see these signs.

Positioned along short staging fence:

  • 4′ x 4′
  • 4′ x 8′

All prices are for 1 contract year. You must supply your own sign, and there is a one time installation fee to mount the sign;waived in subsequent years if you elect to renew your contract.

FRONT GATE BILLBOARDS

Installed on the fence near the facility entrance, everyone who enters the grounds is guaranteed to view your billboard.

Positioned along left side of entrance:

  • 4′ x 4′
  • 4′ x 8′

All prices are for 1 contract year. You must supply your own sign, and there is a one time installation fee to mount the sign. You do not need to pay this fee in subsequent years if you elect to renew your contract.

GLD WEBSITE ADVERTISING

For folks who do not wish to purchase a billboard, but would still like to have their business’s website advertised on one of the most frequently visited drag strip websites in the Midwest and east coast, we offer banner link placement.

  • 450×85 pixel banner on the main page content.
  • 170×170 pixel logo fixed in place on the side bar to the left of GLD website.
  • 170×170 pixel logo put into a random generator image display, which will show up when site visitors load the webpage at random.

Payment for internet advertising is due in full before your banner will be placed. By purchasing an online contract, or getting one included for free with a billboard contract, you agree that your banner may be slightly edited (resized, slight color changes to eliminate clashing with the GLD website design, etc.) before being posted.

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